Nivea is a brand of the German company Beiersdorf, which has been activating on the global skincare market for over 130 years. Beiersdorf invests in research and innovation, thus being able to offer consumers the products they truly need. Other brands owned by Beiersdorf are Eucerid, the dermocosmetic products range, and La Prairie, the range of luxury cosmetic products.
Nivea has reached a status of iconic brand in the cosmetic industry, being sold nowadays in about 200 countries worldwide. Launched in 1911, the Nivea creme has kept its key ingredients, its silky texture and easily recognisable perfume unaltered up until today. The Nivea story started when Dr. Oscar Troplowitz, pharmacist and visionary entrepreneur, understood the potential of the Eucerit ingredient — an emulsifying agent discovered by dr. Isaac Lifschütz, chemist. Nivea cremes became so popular, that they have entered the memories of millions of people, whose families had always had a Nivea creme at hand, in its typical blue metal package,ready for the skin hydration needs for every family member.
Superfood Company distributes a variety of products from Nivea in supermarkets and hypermarkets, pharmacies and specialised shops.