Our objective: excellence in import, promotion and distribution

About the company

Superfood Company started as an idea and an opportunity in 1992: Johan Georg Hibler, a German businessman, wanted to import quality products for children aged 0-3 years into the Romanian market.

Among the first partner brands was Milupa Germany, for which Superfood Company was at that time the sole importer. Starting from here and operating in a growing market, we have constantly developed our services and product portfolio.

Since 1999, in addition to import services, we have been developing our own distribution network, which has covered the whole country since 2005. We currently distribute products in large pharmacy chains, independent pharmacies, hospitals, baby shops, supermarkets and hypermarkets. Today, Superfood Company means import, promotion and distribution for renowned brands in the pharmaceutical, baby food, dietary supplements, care and childcare segment. With 5 branches in the country and headquarters near Bucharest, we successfully cover all the needs of our customers and partners, delivering quality and reliability for our end customers – the parents of young children in Romania. Also for end customers we have created the online shop First Buys, which contains our entire portfolio.

  • > 30 years of experience
  • 30 international brands
  • 6 deposits in Romania

Superfood Company branches

The 5 warehouses located in Brasov, Cluj-Napoca, Craiova, Iasi and Timisoara, together with the Superfood Company headquarters (approved as a wholesale distribution warehouse for medicines), located in Pantelimon, on the ring road of the capital, ensure complete coverage of the country. ISO 9001:2015 certification and the implementation of Senior ERP with WMS integration ensure strict quality and efficiency control of all services: from warehousing to delivery to the point of sale.


0749.201.006 brasov@superfood.ro Roman Industrial Park, 5 Poienelor Street, Hall 6 C, Brasov


Tel: 021 – 352.01.68 Fax: 021 – 352.01.61 office@superfood.ro Str. Izlazului nr. 3, Pantelimon, jud. Ilfov


0746333834 cluj@superfood.ro Str. Orastie, nr. 10, Warehouse 15, Transylvania Logistics Park, Cluj-Napoca


0743.012.817 officecraiova@yahoo.com Comuna Bucovăț, nr. 523, jud Dolj (KIRA-FEL VIO complex)


Tel: 0232 – 253.222 Fax: 0232 – 248.114 iasi@superfood.ro Soseaua Nicolina nr. 223 C, Iași (inside According Group)


0745.254.411 timisoara@superfood.ro Calea Lugojului nr.29, Comuna Giroda, jud. Timis (inside the Black Sea fish market)

Our values

Diligence, quality and business relations based on trust — these are the “ingredients” which have brought us among the top distribution companies in Romania. In selecting our partners, we have always applied very strict quality criteria, choosing to work with reputed brands and to only offer trusted products on the target market. We take our role and mission on the market seriously, therefore we constantly perfect and improve each aspect of our activity, as a company.


As an import and distribution partner, Superfood Company guarantees quality, dedication and efficiency. Our priority is to consolidate current partnerships, but we are also open to the opportunity of extending our portfolio.


We are fully involved and responsible in the relationships with our clients and partners. We nurture excellence and attention to detail within our organisation, through which we plan to go beyond our clients’ expectations.

The Superfood Company team

The Superfood Company image is defined by the very people who represent it — from top management to salespersons. We believe in attracting and retaining trained professionals in all our activity branches and in cultivating a friendly, responsible and fair work environment, where every employee can truly thrive. This is why we take pride in our longevous team, many of our professionals being part of Superfood Company for more than a decade.

Hans Hibler — President
Daniel Daraban — General Manager
Delia Popa — Marketing Manager
Romulus Daraban — Sales Manager


The professional opportunities and stimulating work environment are just the first two reasons you would want to work with us. How to apply at one of our job openings? By sending us your resume at the email address: office@superfood.ro, mentioning “Recruitment” in the email subject line.

Available jobs
Brand manager
Bucharest view details

We are looking for a capable and dedicated person, with organisational skills, motivated to reach performance. Computer operating skills (Office Excel and Word, Thunderbird) are necessary.

Fluency in English may be perceived as an advantage.

Job description

The Product Manager elaborates, develops, implements and tracks down the achievement of the promotion and selling of our products at a national level, through our salespersons.

We are offering:
  • a personalised motivation package
  • the opportunity to build a solid career in this field
  • a stimulating work environment.

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