Gadgets — a growing trend in the range of infant products

Superfood Company, one of the biggest importers and distributors of infant care products, estimates a growth of approximately 7% in sales of gadgets designed for baby care and health by the end of the year, in comparison to the numbers of the former year. The conclusion has been reached after the company’s participation to the 50th edition of “Baby Expo”, the first and most longevous trade fair focused on babies and children aged up to 5 years old, as well as on parents of babies and toddlers.

“These events are a perfect moment for us to meet with our clients and take the pulse of the market. Gadgets are an extremely strong trend in the area of care products for infants aged 3 years and less. We have noticed an accelerated growth of interest in parents regarding monitoring or protection devices for their babies. The growing tendency is visible in comparison to last year’s data and will reflect in a sales growth for the year of 2018. Also, the number of mothers attending Baby Expo has increased with 30% as compared to the past edition. While in the 2017 fall edition of the trade fair, around 870 expecting mothers have visited the salon, this time there were around 1100 future moms in attendance.”, Delia Popa, Marketing Manager of Superfood Company, has declared.

The new generation of specialised gadgets

Among the gadgets in the Superfood Company portfolio, we count the products in the Alecto range, brand which also commercializes digital scales for infants, which can connect via bluetooth connection to a free mobile app, allowing one to easily monitor the baby’s weight, height and cranial circumference. These data can be then compared to the growth graphics provided by WHO (World Health Organisation), also used by pediatricians. The Alecto range also includes thermometers which rapidly measure the temperature of bathing water and of the environment, as well as protective headphones against loud noise, ideal for concerts of for other particularly loud environments.

Because parents also need to care for their health, Superfood Company brings something new to the market: the EKG-integrated tensiometer from Medel. This device is to be used at home and can easily be connected to your phone, via bluetooth. The application charts all past measurements and calculates the average value over a longer period of time.

Strollers and safety systems

Further on in the gadget segment, we have the new compact strollers from Cam, which can be folded in such a way that they can be stored in smaller places and carried just like a wheeled luggage bag.

Among the increasingly popular products, there are safety systems — designed to ensure infant safety in the house or in the car. The Dreambaby range, distributed by Superfood Company, includes a variety of products which make parenting more carefree: antiskid bath mats with an incorporated sensor for the bathing water temperature, electrical socket protections, adjustable mirrors for the car headrest, safety straps for furniture, etc.

“The most important trends on the infant care market are, besides gadgets for the child and parent alike, the new baby strollers which are more lightweight and easier to fold, as well as the protection systems designed for the home and for the car. I am glad to notice that parents are becoming more informed and preoccupied not only for the quality of their children’s food, but also of all products available in the infant care segment.” — Delia Popa

“We have participated to all the Baby Expo editions by now, and we were also part of the conversation that led to the launch of this trade show, so we are very connected to this event and we are proud that it has become an emblematic occurrence in the infant care product industry. Along the wealthy experience of being part of this event, we have noticed that all trends which are foreshadowed here are crystallized in the following period. Therefore, I believe we will witness a significant increase in sales when it comes to gadgets and other products well targeted to specific needs for infant care.”, Delia Popa concluded.

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Published on: Articles - 16 / 05 / 2018

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